Sunday, June 12, 2005

Internet Renting = SHAME

I never thought that online renting online would create a market for those ashamed to pick up certain movies in the store (I guess not everyone has so little tact as me to rent WILD THINGS 3 while talking to the girl behind the counter about WT 1 & 2). Well, apparently their is a demand online for certain movies as SPICE WORLD.


The Spice Girls film and the sentimental musical Annie top a list of "toe-curling" movies people have been renting out online, according to research.
According to online retailer Amazon these were the sort of movies people may have been too embarrassed to ask for over the counter.


Amazon.co.uk studied its movie rental charts and discovered a string of films in the top 100 which were either obscure, unfashionable, or had received a drubbing from critics.

Orphan flick Annie, Jennifer Lopez flop Gigli, Pamela Anderson movie Barb-Wire and Super Mario Brothers, the video-game turned movie with Bob Hoskins as a plumber, are being rented out online.

Amazon said it noticed a selection of obscure films appearing regularly in the DVD postal rental charts and concluded this was due to the secret demands of movie-lovers for these type of films.

Amazon.co.uk DVD Manager Matt Henderson said: "We have found that DVD rental-by-post has created a new demand for toe-curling movies.

"Films like Spice World, Annie and The Sound of Music have been on the shelves untouched for a long time, with potential customers too ashamed to rent them out."

The top ten unfashionable movies in the Amazon.co.uk 100 most rented chart: 1. Spice World (1997) 2. The Sound of Music (1965) 3. Annie (1982) 4. Bambi (1942) 5. Super Mario Bros (1993) 6. Barb Wire (1996) 7. Thunderbirds (2004) 8. Titanic (1997) 9. Hellboy (2004) 10. Gigli (2003)

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